Home Builders Association of Greater Kalamazoo

Effective Marketing on a Shoestring Budget

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Effective marketing can make the difference between an average sales year and a great one. However, planning a marketing campaign can be a daunting task, especially when promotional dollars are scarce. This course provides planning tools that work on anyone’s budget. Participants will learn how to analyze target markets, identify competitive advantages, create accurate pro-formas, and monitor outcomes. Don’t neglect this vital component of your business.

As a graduate of this course, you will be able to:

• Understand the purpose and importance of cost-effective marketing and its role in the management and operation of the business.
• Explain your company’s current market position, capabilities, and goals.
• Match the appropriate product to a viable segment in the market.
• Determine how to cost effectively get ready for business.
• Select cost-effective marketing, advertising, and public relations tactics that effectively promote to your target buyers.
• Choose from manageable and cost-effective alternatives for organizing and training a profitable sales team.
  
• Look for key success indicators and ways to quickly respond to common off-plan results.

Designations: Master CSP

Continuing Education Credit: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM