MARKETING
& SPONSORSHIP
MAKE THE MOST OF YOUR MARKETING BUDGET
You may think the cost for a booth or sponsorship package is a steep price to pay for a single marketing event. But this year’s EXPO is sure to be buzzing with action as local homeowners search for home and remodeling solutions that meet their unique needs.
By combining exposure to a large number of potential leads with the ability to interact personally, the Fall Home & Community Expo offers an experience for both the business and attendee that other forms of marketing cannot deliver. The benefits to be an exhibitor or sponsor can far exceed the investment. The EXPO also presents opportunities for companies that are geographically further from the market to interact with customers they wouldn’t normally be able to access, especially face-to-face.
MARKETING OPPORTUNITES
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COMPLIMENTARY TICKETS
Each exhibiting company will recieve six (6) complimentary tickets per booth reverved. AS A MEMBER ONLY BENEFIT, HBAWMI members can order additional complimentary tickets with their company name printed on them. As many tickets as you'd like can be sent out to clients, friends & family, letting them know you've reserved a booth. Then you only pay for the tickets that get used!
SPONSORSHIP OPPORTUNITIES
PRESENTING SPONSOR - $12000
ABOUT
The best and most prominent marketing opportunity we have to offer! This provides you with branding on ALL show marketing opportunities and gets you in front of the community with a 10' x 20' space at the Expo.
BENEFITS
• Two 10' x 10' Expo booth spaces
• Logo on event tickets and all print and digital ads
• Company name mentioned in radio event ads & promos
• Click through logo on event website
• Radio interview opportunities
• Promoted on social media outlets as the Presenting Sponsor
• Listed exclusively as Presenting Sponsor in TV advertisement
• First choice of Expo seminar presentation schedule
• 125 complimentary tickets
• Full Page Advertisement (back cover) in the Expo Show Guide
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SUPPORTING SPONSOR - $5000
ABOUT
With three main exhibit halls, you can provide support to those located in the Main, South or North Halls. Each section will feature displays ranging from Home & Garden, to health & fitness and senior living.
BENEFITS
• Logo on event tickets and in all print ads
• Company name mentioned in radio event ads/promos
• Click through logo on event website
• Radio interview opportunities
• Promoted on social media outlets
• Signage in sponsor area
• 50 Comp tickets
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SHOW BAG SPONSOR - $2000
ABOUT
Help our show attendees stay organized by providing logoed bags to carry pens, brochures, and other hand-outs. This will provide you with branding at the show entrance and on every aisle!
BENEFITS
• Logo in print ads
• Click through logo on event website
• Bags are passed out to each adult attendee at entrance*
• 18 Comp tickets
*Sponsor to provide bags
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COMMUNITY PARTNER - $1000
ABOUT
Community Partners provide support for local non-profits (501c3) to participate in the Fall Expo. While there are many great entities who provide outstanding services right here in our local community, we recognize they might not have the marketing budget to participate. With your support, they can do both!
BENEFITS
• Click through logo on event website
• 12 Comp tickets
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OFFICIAL EVENT OF:
Address
5700 W. Michigan Avenue
Kalamazoo, MI 49009
P: (269) 375-4225
E: kalamazoohomepage@gmail.com
Office Hours
Monday – Friday
8:00 – 5:00
EXPO HOURS
September 23-25, 2022
Friday 10:00 am – 9:00 pm
Saturday 10:00 am – 9:00 pm
Sunday 11:00 am – 5:00 pm
EVENT ADDRESS:
KALAMAZOO EXPO CENTER
2900 Lake Street
Kalamazoo, MI 49048
© Home Builders Association of Western Michigan. All rights reserved.