MARKETING

& SPONSORSHIP

MAKE THE MOST OF YOUR MARKETING BUDGET

You may think the cost for a booth or sponsorship package is a steep price to pay for a single marketing event. But this year’s EXPO is sure to be buzzing with action as local homeowners search for home and remodeling solutions that meet their unique needs.

 

By combining exposure to a large number of potential leads with the ability to interact personally, the Fall Home & Community Expo offers an experience for both the business and attendee that other forms of marketing cannot deliver. The benefits to be an exhibitor or sponsor can far exceed the investment. The EXPO also presents opportunities for companies that are geographically further from the market to interact with customers they wouldn’t normally be able to access, especially face-to-face.

MARKETING OPPORTUNITES

BANNER ADVERTISING

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Displaying a banner ad on the Kalamazoo Home & Community Expo website is a great way to show visitors you'll be at the show. Display your booth number, a special giveaway or show discount, and link it to your website! 

COMPLIMENTARY TICKETS

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Each exhibiting company will recieve six (6) complimentary tickets per booth reverved. AS A MEMBER ONLY BENEFIT, HBAWMI members can order additional complimentary tickets with their company name printed on them. As many tickets as you'd like can be sent out to clients, friends & family, letting them know you've reserved a booth. Then you only pay for the tickets that get used!

SPONSORSHIP OPPORTUNITIES

PRESENTING SPONSOR  -  $12000

ABOUT

The best and most prominent  marketing opportunity we have to offer! This provides you with branding on ALL show marketing opportunities and gets you in front of the community with a 10' x 20' space at the Expo. 

BENEFITS

• Two 10' x 10' Expo booth spaces
• Logo on event tickets and all print and digital ads
• Company name mentioned in radio event ads & promos
• Click through logo on event website
• Radio interview opportunities
• Promoted on social media outlets as the Presenting Sponsor
• Listed exclusively as Presenting Sponsor in TV advertisement
• First choice of Expo seminar presentation schedule
• 125 complimentary tickets
• Full Page Advertisement (back cover) in the Expo Show Guide

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BEER GARDEN SPONSOR  -  $5000

ABOUT

Expo attendees can sit back and relax with a local brew in our beer garden. Located at the show entrance, this is a great location to show off your brand.

BENEFITS

• Logo on event tickets and in all print ads
• Company name mentioned in radio event ads/promos
• Click through logo on event website
• Radio interview opportunities
• Promoted on social media outlets
• Signage in Garden Area
• 50 Comp tickets 

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SUPPORTING SPONSOR  -  $5000

ABOUT

With three main exhibit halls, you can provide support to those located in the Main, South or North Halls. Each section will feature displays ranging from Home & Garden, to health & fitness and senior living.

BENEFITS

• Logo on event tickets and in all print ads
• Company name mentioned in radio event ads/promos
• Click through logo on event website
• Radio interview opportunities
• Promoted on social media outlets
• Signage in sponsor area
• 50 Comp tickets

 

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SHOW BAG SPONSOR  - $2000

ABOUT

Help our show attendees stay organized by providing logoed bags to carry pens, brochures, and other hand-outs. This will provide you with branding at the show entrance and on every aisle!

BENEFITS

• Logo in print ads
• Click through logo on event website
• Bags are passed out to each adult attendee at entrance*
• 18 Comp tickets


*Sponsor to provide bags

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EXHIBITOR LANYARD SPONSOR  - $1500

ABOUT

Branding & frequency in every booth! Our exhibitors are required to wear their name badges, so why not flood the hall with your logo.

BENEFITS

• Logo on Exhibitor Lanyards
• Click through logo on event website
• 28 Comp tickets


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INFO BOOTH SPONSOR  - $1500

ABOUT

With the Info Booth located near the entrance, this is one of the busiest spots to show off your brand! 

BENEFITS

• Logo in print ads
• Click through logo on event website
• Company representation at info booth
• 24 Comp tickets

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COMMUNITY PARTNER  - $1000

ABOUT

Community Partners provide support for local non-profits (501c3) to participate in the Fall Expo. While there are many great entities who provide outstanding services right here in our local community, we recognize they might not have the marketing budget to participate. With your support, they can do both!

BENEFITS

• Click through logo on event website
• 12 Comp tickets

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OFFICIAL EVENT OF:
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Address
5700 W. Michigan Avenue

Kalamazoo, MI 49009

 

P: (269) 375-4225
E: kalamazoohomepage@gmail.com

 

Office Hours
Monday – Friday
8:00 – 5:00

EXPO HOURS

September 23-25, 2022


Friday       10:00 am – 9:00 pm

Saturday   10:00 am – 9:00 pm

Sunday     11:00 am – 5:00 pm

EVENT ADDRESS:
KALAMAZOO EXPO CENTER
2900 Lake Street

Kalamazoo, MI 49048

 

© Home Builders Association of Western Michigan. All rights reserved.

www.hbawmi.com